Latest articles

Building a successful workforce as a small business owner

Building a successful workforce as a small business owner

One of the biggest problems any company faces is finding great employees. Whilst building a hardworking and dedicated team can accelerate company growth, taking on staff who aren’t up to the job, or don’t fit with the company culture, can be a big drag on a small business. How to recruit and grow your team […]

B2B marketing; less appealing just as important

B2B marketing; less appealing just as important

Business-to-business (or B2B) marketing involves the sale of one company’s products or services to another. Unlike business-to-consumer (B2C) marketing, it is largely deployed by companies that work directly with other businesses, not with the general public. Whilst its techniques rely on the same basic principles as consumer marketing – at its core, B2B marketing involves […]

The key to tackling workplace stress? Better management

The key to tackling workplace stress? Better management

Whilst workplace well-being is something HR teams have become acutely aware of in recent years,  stress-related absence is on the rise in nearly two-fifths of the UK’s workplaces. One reason for this could be that remote workers tend to work longer hours and tend to blend personal and professional life, which can lead to higher […]

Does marketing have an image problem

Does marketing have an image problem?

The evolving world of marketing means marketers must constantly re-evaluate their communication strategies due to changes in regulations and customer behaviour and the availability of analytics. In addition, digital marketing has blurred the lines between departments, provided us with more data than we know what to do with and fundamentally changed traditional ways of working. […]

Bored with the Board? Creating a culture of intrapreneurs

Bored with the Board? Creating a culture of intrapreneurs

While every business is born out of an entrepreneurial mindset, it often becomes less forward-thinking as it grows. Companies therefore need to create a culture of innovation among employees, one where all staff at every level are encouraged to generate and develop ideas. Often those ‘on the front line’ can see issues (and therefore solutions) […]

The age of the disruptive entrepreneur

The age of the disruptive entrepreneur

Read any article about a tech-based service that’s taken off in the past few years, and you’re likely to see it described as ‘disruptive’. Businesses need disruptors to survive. Companies need people who will question how things are done, innovate, lead the charge, and create something entirely new. While some entrepreneurs enter new markets by […]

Why Dolly may have had the right idea…Could we soon see the end of the 9 to 5?

Why Dolly may have had the right idea… Could we soon see the end of the 9 to 5?

We all know the famous Dolly Parton sang, ‘Working nine to five, what a way to make a living’; but it’s becoming clear that she may have been ahead of her time back in 1980. Increasingly people aren’t actually working 9-5 and flexibility has become a key benefit for employees, who are able to fit […]

Continuous learning in a changing workplace

Continuous learning in a changing workplace

In today’s workplace, the only constant is change. Disruptive technologies, changing political environments and volatile economic conditions mean that as the demands on an organisation change, so must people. An ambitious company needs to employ adaptable, driven individuals who can help the business continue to innovate whilst developing their own potential. While most people associate […]

Employee engagement is essential to company success

Employee engagement is essential to company success

Employee engagement is about creating a high-performing workforce, where your employees are invested in your organisation and strongly believe in your mission, purpose and values. Employees who are engaged have an emotional commitment to working towards your organisational goals – and are more likely to stay with you. A new study into employee engagement, analysing […]

Be the brand consumers want to buy from

Be the brand consumers want to buy from

People don’t choose to buy from brands on a whim. There’s always a reason behind their decision. For a consumer faced with a glut of choice – it’s estimated that we see up to 10,000 brand messages a day – and their own rising expectations, the differentiator often comes down to experience. Salesforce’s ‘State of […]

Understanding the conscious consumer

Understanding the conscious consumer

Customers are no longer simply buying products they like or have a brand affinity for; they’re looking deeper at how their purchases have a wider impact. Conscious consumerism is the increased awareness of the impact of one’s purchase decisions. Who am I purchasing from? What does the brand stand for? Is the company I am […]

Understanding and managing change

Understanding and managing change

In today’s organisations, the rate of change has never been more rapid or more constant. But while change is essential for business success, recent studies show that over two-thirds of transformations fail. Stumbling blocks include employee resistance, failure to adequately prepare and miscommunication. Whether the change is a small one, like the implementation of a […]